Top 5 reasons brand fear social media
The effectiveness of social media is hard to measure
Since social media is still in it’s diapers, it took a little while for tools tracking the ROI on social media campaigns to emerge, however today we have a suite of different tools that allow companies to track even the most minute details in the effectiveness of their social media campaigns.
Tools like Google Analytics which allow us to track the traffic coming into our site as well as where it’s coming from has existed for years. Google alerts which allow us to see the blog posts and other sites linking back to our site have also existed for a long time. And we are now seeing an influx of services that not only allow you to easily monitor what people are saying about your brand but also see who are the top influencers, opinion leaders in your industry and more. There are numerous services that allow you to see the top influencers on twitter such as: Twitter grader and twitter analytics services such as Twitalyzer . Facebook also provides its own insights to page admins and enables admins to view information regarding the demographics of their fans and also how many interactions, comments, wall posts, etc. were found on the page. The more we learn about social media, the more tools we get to measure it.
Not only are our efforts in the social media realm measurable but social media campaigns also allow us to target specific campaigns to specific niches like no other media today.
As the Founder of a media marketing company, this is one of the challenges I face most often. While there are tools to measure influencers, there's a lot of weight placed in the number of followers, friends, or fans. Bottom line, social media is about being social...most of the time, in real life. How do we measure this?
Full story on thenextweb.com.
